21/06/2024
E Ink: Spectra 6 full-color reflective display
E Ink Spectra 6 is a revolutionary color product geared for in-store advertising, indoor signage, or any paper sign replacement. The full-color product provides a level of color saturation and vividness that is unique in a reflective display and has the ability to provide a visual performance similar to the most advanced paper color printers on the market.
E Ink Spectra 6 builds upon prior generations of the Spectra platform and is engineered to provide a print-quality replacement for paper signage, including posters and other in-store advertising. It features an enhanced color spectrum and color-imaging algorithm to provide full color for marketing and advertising purposes.
E Ink Spectra 6 will be optimized for up to 200 pixels per inch (PPI), depending on panel size, a typical contrast ratio of 30:1, and an operating range of 0–50oC. E Ink Spectra 6 will be offered in various display sizes, allowing customers to choose a suitable size for different application scenarios. It also can create a partial image-flashing effect, E Ink Sparkle, which enhances the effect of advertising messages through motion, and helps advertisers achieve better results for product promotions.
Digital transformation has driven retailers to accelerate adopting digital signage. E Ink reviewed the CO2 emissions effects of using paper versus LCD screens versus ePaper displays. In using a model of 10-inch displays, with 30 million of the tags deployed, an E Ink ePaper display is approximately 12,000 times more efficient in terms of kilograms of CO2 emission than LCD screens, and approximately 60,000 times more efficient in terms of kilograms of CO2 emission than using paper. Using low-power E Ink displays can enable retailers and advertisers the ability to reach their sustainability goals, while still providing timely, seamless updates.